- Written by John J Bloomfield
It seems kind of obvious doesn’t it that your life insurer has a vested interest in keeping you alive!
Relatively recently a life insurer has entered the market who are aiming themselves squarely at those who want to stay or get fit and healthy. Their offering makes them difficult to compare to other providers purely on the price it is a really interesting innovation.
So how does this insurer go about getting you more healthy, financial incentives that’s how?